Found on red carpets everywhere, yellow diamonds are a popular jewelry trend. You’ll see Jennifer Lopez, Oprah Winfrey and other celebrities with a bit of yellow sparkle on their fingers. Jewelry lovers are opting for color and yellow doesn’t disappoint.

As a sunny hue, yellow lightens up any wardrobe. It pairs well with almost any style of dress. For those who opt for more formal attire, yellow brightens up any gown. Even office attire will feel more cheerful and lively with yellow diamond rings and bracelets.

Yellow diamonds almost all originate from South Africa and are found in numerous shades ranging from light yellow, vivid yellow and intense yellow. Take note: the brighter the shade, the more the price goes up. If you are budget conscious, some of the lighter shades are much more compatible to the wallet. But it’s important to remember that colored diamond prices are holding their value, so they are a good investment.

A diamond turns to yellow due to the nitrogen content, which causes an impurity and yellow coloration. They are one of the most common-colored diamonds, but are still very rare (as with all diamonds, even colorless ones).

Just starting in the past few years, yellow diamonds have become a popular trend in engagement rings for both men and women. Women are more desirous of colored rings to stand out from the crowd—a trend toward uniqueness in jewelry is very hot right now. Men feel the same way. The bestseller among engagement rings is the yellow diamond ring set in white gold or platinum—it remains the number one choice among brides—and makes them stand out from any of their married friends.

As a change from the simple band, men are adding diamonds to their rings to match their brides.

The normal reaction to colored diamonds is that it’s too expensive. But prices are actually quite reasonable for yellow diamonds and make anyone wearing one look wealthy, sophisticated and elegant—and be the envy of others. If you want a diamond ring with its own distinctiveness, then a yellow diamond is an exceptional choice.